I started responding to Writer Girl's comment on my previous post The dress code for bookshops, and other ways of annoying Brian Sewell, and it turned into something longer, so I'm posting it here instead. Talking about this business of branding authors, WG said My business brain cannot understand why an arrangement that would give authors brand recognition and a shot at a wider audience should be sniffed at. My business brain agrees - not least because the brand stays with the author whichever publisher has the individual books - but my writer's brain can see why so many authors,... Read more →
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